WatchWorth
Watch Valuation UK — What Is Your Watch Worth in GBP?
The UK is one of the world's most active markets for luxury watch buying and selling. WatchWorth gives you an instant, free valuation in GBP based on current UK secondary market prices.
The UK luxury watch market in 2025
The UK secondary market for luxury watches has matured considerably over the last decade. Online platforms like Chrono24, Watchfinder, and Bob's Watches have brought global liquidity to what was once a fragmented market. After the extraordinary price spikes of 2021–2022, the market has normalised. Prices for popular references have settled closer to their historical premiums, while less in-demand references have returned to or below retail price.
Current UK watch valuations by brand
£3,000 – £100,000+
Submariner, GMT-Master II, and Daytona lead demand. Values have stabilised post-2022 peaks. Full set with papers adds 10–25%.
£1,200 – £15,000
Speedmaster Professional and Seamaster Professional hold value well. Vintage Speedmasters in original condition attract strong collector interest.
£8,000 – £500,000+
The strongest long-term value retention of any brand. Nautilus and Aquanaut remain highly sought. Complications attract significant premiums.
£10,000 – £200,000+
Royal Oak in steel is the benchmark. Values have softened slightly from 2022 highs but remain well above retail for desirable references.
£1,500 – £12,000
Navitimer and Chronomat are the most liquid references. Values are generally modest relative to retail for most models.
£1,800 – £20,000
Portugieser and Pilot lines dominate. Big Pilot references remain popular. Portofino and Da Vinci are harder to sell above retail.
VAT and duty considerations
Private sales between individuals in the UK do not attract VAT. However, if you sell through a dealer or marketplace, VAT may apply to their commission or margin. For high-value watches sold through auction, buyer's premium (typically 15–25%) is added on top of the hammer price.
Post-Brexit import rules mean that watches purchased from the EU may attract customs duty and import VAT when brought into the UK.
Get your free GBP watch valuation
Upload a photo and receive an AI-powered valuation based on current UK market prices. Instant and free.
Upload your watch →